App Store Churns Rs 44,447-Cr Developer Billings In India

New Delhi: The App Store ecosystem in India facilitated Rs44,447 crore ($5.31 bn) in developer billings and sales in 2024, a new Apple study showed on Monday. The study was conducted by Professor Viswanath Pingali from the Indian Institute of Management Ahmedabad (IIM-A). In one of its most important findings, the study showed that more than 94 per cent of that commerce accrued solely to developers and businesses of all sizes, without any commission paid to Apple.

And over the last five years, the global earnings of India-based developers have tripled, underscoring the tremendous business opportunity and global reach the App Store provides, the company said in a statement.

“The App Store has been an economic miracle for developers in India and all around the world, and we’re thrilled to support their work,” said Tim Cook, Apple’s CEO. “This study underlines the power of India’s incredibly vibrant app economy. And we’re committed to keep investing in the success of developers of all sizes as they build apps that make an important impact and enrich people’s lives.”

The study from Professor Pingali takes a closer look at the key drivers shaping the App Store ecosystem in India, including increased app usage in sectors like food delivery, travel, gaming and entertainment.